Movement/Motion- option 1- product design-advertisement

(Source: <http://10steps.sg/wp-content/uploads/article99/17-my-assault.jpg>)

This Nike ad seems like a good example of implied motion in product design because the viewer makes the assumption that this person where Nike sneakers is skating in mid air despite this being a still image. It sends the idea to viewers that Nike is an athletic brand which may also allow people to do stunts like skateboarding in midair by using their products. This could also be an example of stroboscopic movement as it appears as though this skateboarder is moving but is not. Looking carefully there is clear ground so it can be implied that this skateboarder may be very high in the air. This ad image works  because of the position of the skateboard takes up the top half of the picture and appears to be at an angle making it seem like he is skating in midair and the position of his hand may imply he is attempting something from the position. The "Just Do It" motto helps make the ad makes viewers feel more active like Nike will help make better athletes.

(source: <http://www.adverbox.com/media/campaigns/2006/12/nike0.jpg>)

This next Nike ad is another example of implied motion in design and probably stroboscopic motion since it is probably not moving, just appears that way. Viewers looking at this ad may think that the shoe has moved at a high speed or can which may indicate messages like Nike shoes are fast. The white streak gives viewers the idea that this shoe moves very fast, maybe even on its own despite being a shoe. Doing something like adding streaks or afterimages is a good use of design to create implied motion. The shoe is in the middle of the image with no appearance of ground which may imply the shoe is actually flying. Maybe the idea of the implied motion image is something like "Nike sneakers, so fast you'll fly."

Dimension/Depth/Space/Scale-animation design

I am a product development and design major with a professional interest in animation, so I thought this image from the film The Incredibles might be a good example of 3D animation technology and depth perception.
(soure: <http://freewallpaperspot.com/wallpapers/the-incredibles-wallpaper-4.jpg>)

Even though this is clearly a CG animated picture is still appears to have a 3D perspective. This image uses lighting and shading especially on the 4 characters as parts of them like their gloves, torsos, and hair have reflective surfaces and shadows. The ground shows that they are all casting shadows too. The background shows many trees and plants that also have shading but also have consistently similar sizes, relative sizes and a lot of overlapping. Many trees appears to be in front of each other so they appear to be overlapping. There is also the presence of gradient texture, some trees the appear closer have much more detailed textured surfaces  but the more distant the tree appear the those elements appear smaller. Even though the characters in front of the trees are probably smaller than the background trees, they appear to have a larger height-relative height. The Incredibles appear larger than the trees because those trees are farther back and lower in the field of vision than the Incredibles. This movie is a great example of my interest in animation and the 3D perspective image created by computers today. 

Tone and color

Tone: The Simpsons 20th anniversary logo uses tone of the bold black letters draws the viewer's attention onto the logo itself despite the strong yellow background. The tone does not include any white removing negative space and helps highlight the shapes outlines of the words and numbers. The tone brings out the shapes of the black wording visuals instantly clear and also helps to really outline the picture inside the 20, Homer Simpson strangling Bart Simpson, making an inconic logo to help advertise the celebration of 20 years. 

Color:  The color yellow is signature to The Simpsons design style since most characters are depicted in yellow. Black is the color of the words probably because that would be most visible while using a yellow background. Yellow fills the shapes of Homer and Bart while serving to deliver a sort of signature to the art since yellow is the show's primary color for character designs. The color works well with the tone and shapes,  making the black letters stand out more exposing its boldness and highlighting the shape outlines.