This Nike ad seems like a good example of implied motion in product design because the viewer makes the assumption that this person where Nike sneakers is skating in mid air despite this being a still image. It sends the idea to viewers that Nike is an athletic brand which may also allow people to do stunts like skateboarding in midair by using their products. This could also be an example of stroboscopic movement as it appears as though this skateboarder is moving but is not. Looking carefully there is clear ground so it can be implied that this skateboarder may be very high in the air. This ad image works because of the position of the skateboard takes up the top half of the picture and appears to be at an angle making it seem like he is skating in midair and the position of his hand may imply he is attempting something from the position. The "Just Do It" motto helps make the ad makes viewers feel more active like Nike will help make better athletes.
This next Nike ad is another example of implied motion in design and probably stroboscopic motion since it is probably not moving, just appears that way. Viewers looking at this ad may think that the shoe has moved at a high speed or can which may indicate messages like Nike shoes are fast. The white streak gives viewers the idea that this shoe moves very fast, maybe even on its own despite being a shoe. Doing something like adding streaks or afterimages is a good use of design to create implied motion. The shoe is in the middle of the image with no appearance of ground which may imply the shoe is actually flying. Maybe the idea of the implied motion image is something like "Nike sneakers, so fast you'll fly."
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